Working In Partnership
To Professionalise Sales

introduction1About our Business: Professionalising Sales

157 Group Ltd. is a wholly owned subsidiary of Collab Group.

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This website, has been developed as a training resource for our 35 member colleges of the Collab Group and is the home of The Collab Group Sales Academy. To find out more about the Collab Group please visit

We believe that sales professionals are the lifeblood of UK industry. That’s why we have developed a comprehensive suite of online training resources to support the delivery of the Level B2B Sales Executive Apprenticeship.

157 Group Ltd. Provides these resources to our members, FE Colleges and independent training providers under licence; to complement the delivery of apprenticeships to employees of companies large and small.

Please note that we are not a training provider. Instead, we work together with APS (Association of Professional Sales) to provide online resources to ensure the sales apprenticeships delivered by our members and customers (Colleges, Employers and Training Providers) are as enriching and engaging as possible.

We believe that training should change the behaviour and skills of employed professionals for the better. Together we aim to increase the productive capacity of UK industry.

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