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Course Modules:

  • 1. Sales Enablement +

    Time management

    Resilience & Self Motivation

    Sales planning and preparation

  • 2. Find Customers +

    Gathering Intelligence

    Using Data

    Lead Generation

    Customer Engagement

  • 3. Win Customers +

    Customer Needs Analysis

    Understanding Constraints & Contradictions

    Propose & Present Solutions


    Closing Sales

  • 4. Sales Excellence +

    Customer experience management

    Collaboration and Team work

    Finance for the Sales Professional

  • 5. Customer Retention +

    Customer Service

    Ethics in Sales

    Improving the Sales Process

Sales Community

Get involved! Ask questions, share your insights or tell us what you've been up to.

24/7 Learning, Anytime, Any Place

Our online platform includes webinars, chat rooms, the ability to interact with fellow students and to message your tutor. Comprehensive resources include quizzes, videos, assignments, an archive of reading materials and interactive online learning materials. Employers can monitor the progress of their staff and gain updates from tutors.

Developed by leading academics from some of the UK's most renowned Universities and Colleges; our learning materials are designed to engage and change behaviours for the best.