Sales Mastery

B2B Sales Executive Training
Unlock your sales team's potential

Sales Executive Apprenticeshipsales apprentice

You want the best from your sales team. Their success can make all the difference to your business. But when it comes to sales executive skills, sales apprenticeship training might not be the first thing you think of. That's all set to change, the new level 4 sales executive apprenticeship is comprehensive, designed by sales industry leaders and is a cost-effective solution to sales training.

Whatever products or service you offer, your sales team's ability to develop customer relationships is what counts. Sales training solutions come and go and today's favoured sales models will soon be obsolete. That's why we've worked hard to develop a sales apprenticeship coaching and development programme that will set your account managers and sales teams apart.

If you have a  sales repreprentative showing great potential then this is the perfect course for investing in their development. We'll equip them with a wide range of sales and digital skills, build their confidence and bolster their business knowledge. 

A career as a sales advisor is full of challenge, so it makes sense to offer your team a CPD programme that offers clear progression routes. Business sales aren't getting any easier. Procurement teams are better informed, and as sales leaders we need to innovate and adapt. Business development is part art and part science. This requires the creation of a sales coaching culture; one where sales management can develop their coaching skills and sales professionals can realise their full potential.

Our apprenticeship programme will focus on development of commercial and financial acumen together with the knowledge, skills and behaviours required to succeed. By the end of the apprenticeship your sales reps will be sales professionals- experts with a full level 4 qualification accredited by the Association of Professional Sales.

If you want to improve your customer service, team product knowledge and sell your business services more effectively then the sales apprenticeship is the solution. It's delivered through a mix of online learning and classroom-based masterclasses; it's a business apprenticeship designed to make a real impact.

Professionalising Sales

Whether you are looking for car sales apprenticeships or selling complex solutions, our programme can help. We cover a range of sales models. From Rackman's Spin Selling to solution selling, agile selling and beyond; we aim to equip your team with the skills to build rapport, establish trust and lead in all interactions with prospects and clients- together, we will help unlock significant business opportunities. We'll enable them to conduct customer needs analysis and develop customer relationships that last.

If you are serious about professionalising your sales team please do get in touch.

Apprenticeship Costs

If you are an apprenticeship levy payer, you can fully fund the programme. If you're an SME the cost is only £300 per learner. Your reps will achieve a professional qualification and we'll change their behaviour for the best.

Selling in today's competitive market isn't simple. The world is changing fast. Buyers and sellers need to change with the times. Isn't it time you invested in the potential of your sales team?

Contact us today for an informal discussion, together we'll professionalise your team and you can reap the rewards.

Learn more about the B2B Sales Apprenticeship on our home page.

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 Get in touch to find out more

See the full specification in the Institute for Apprenticeships site: Sales Executive Apprenticeship Specification

B2B Sales Training for Employers

Enable your sales team to be their best. Our B2B sales programme has been developed by The Collab Group. A membership organisation comprising 35 of the UK's leading Further Education Colleges. We work with some of the UK's largest employers, helping them to unlock economic potential through skills training and workforce development. That's why we've developed a cutting-edge sales training programme. Our aim: To help our clients unlock their sales potential, drive growth and deliver a better customer experience.

Get in Touch

If you would like to find out more about how we can help raise the game of your sales team and compete in an increasingly complex market then please contact: Steve Bannister (Collab Group Business Development Director).

We'll partner with you to develop a bespoke sales training programme that unlocks potential, changes behaviours and takes your customers' experience to new heights.

Make more effective use of your apprenticeship levy by upskilling your sales team and driving business growth.

Course Modules:

  • 1. Sales Enablement +

    Time management

    Resilience & Self Motivation

    Sales planning and preparation

  • 2. Find Customers +

    Gathering Intelligence

    Using Data

    Lead Generation

    Customer Engagement

  • 3. Win Customers +

    Customer Needs Analysis

    Understanding Constraints & Contradictions

    Propose & Present Solutions

    Negotiating

    Closing Sales

  • 4. Sales Excellence +

    Customer experience management

    Collaboration and Team work

    Finance for the Sales Professional

  • 5. Customer Retention +

    Customer Service

    Ethics in Sales

    Improving the Sales Process


Lean for Sales

Unique sales training focussed on lean methodologies- enabling sales professional to become more process driven, to eliminate wasteful activity and become more effective and efficient.

24/7 Learning, Anytime, Any Place

Our online platform includes webinars, chat rooms, the ability to interact with fellow students and to message your tutor. Comprehensive resources include quizzes, videos, assignments, an archive of reading materials and interactive online learning materials. Employers can monitor the progress of their staff and gain updates from tutors.

Developed by leading academics from some of the UK's most renowned Universities and Colleges; our learning materials are designed to engage and change behaviours for the best.