Sales Mastery

Sales Executive Apprenticeships
Become a delivery centre for the APS accredited sales apprenticeship

Deliver APS approved sales qualifications and apprenticeships

If you are a training provider or FE College and would like to join our campaign to professionalise sales, we can help. Register with APS to become an accredited centre then licence our online resourses and classroom workbooks. Our B2B sales programme has been developed by The Collab Group. A membership organisation comprising 35 of the UK's leading Further Education Colleges. We work with some of the UK's largest employers, helping them to unlock economic potential through skills training and workforce development. That's why we've developed a cutting-edge sales training programme tailored specially for the education sector. Our aim: To help colleges, universities and private providers unlock their sales potential, drive growth and deliver a better customer experience.

Get in Touch Today

If you would like to find out more about how we can help raise the game of your sales team and compete in an increasingly complex market then please Contact us Today.

We understand the complexities involved in delivering exemplary skills development programmes. Together we'll help you upskills the sales teams of your clients to unlock the economic potnetial of UK business.

Deliver real impact to your clients by offering sales apprenticeship services that will have a demonstrable impact on their sales performance and productivity.

Sales Apprenticeship Materials for Providers

Finding the time to develop cutting edge training materials for new apprenticeship standards can be a challenge. Your curriculum teams are busy serving the needs of your students and an increasingly demanding curriculum means that new product development often has to be put on hold.

That's why the Collab Group is developing new materials so that you can get on with the business of training. Our materials are developed to the highest possible academic standards, enabling you to access our licenced training materials for the benefit of your students. We focus on content development, you focus on the delivery of excellent training.

Level 4 B2B Sales Executive Apprenticeship

Our training materials for this apprenticeship include:

For Students:

  • Access to online learning materials for 18 months. Our materials have a focus on "Lean for Sales"- bringing a rigorous and process driven approach to sales as favoured by leading global companies.
  • Associate membership of the Association of Professional Sales (APS)
  • Extensive reading materials for self-directed learning resources.
  • Interactive quizzes and teaching points to reinforce learning.
  • Chat rooms, discussions boards, ability to message tutors.
  • Access to webinars.

For Tutors:

  • 18 Detailed workbooks for classroom-based tuition and online webinars.
  • Ability to monitor student progress through our online portal
  • Broadcast announcements to all students
  • Ability to "zone" students into discrete groups (where all students in a group work for the same company).

Sales Tutor Training:

We understand that not all training providers wishing to deliver the B2B Sales Executive Apprenticeship will have trainers sufficiently conversant with contemporary sales theory to deliver it with confidence. That's why we offer a shadowing programme whereby your tutors can shadow our experienced tutors while they deliver classroom workshops. Please note that there is an additional fee for this service.

Want to upload the learning materials on your own eLearning Platform?

Not every training provider will want to use our eLearning portal. If you would rather buy our materials outright we will generate them in a format of your choice (Scorm/Tin can/AICC), rebrand them according to your house style and supply them in an easy to upload format ready for your LMS. Please note that there is an additional charge for this service. 

Learn More

If you would like to know more or arrange for a demonstration of our materials please do get in touch.

Terms & Conditions

FE Colleges and training providers wishing to use our training materials are advised to read our Terms and conditions

Course Modules:

  • 1. Sales Preparation +

    Time management

    Resilience & Self Motivation

    Sales planning and preparation

  • 2. Find Customers +

    Gathering Intelligence

    Using Data

    Lead Generation

    Customer Engagement

  • 3. Win Customers +

    Customer Needs Analysis

    Understanding Constraints & Contradictions

    Propose & Present Solutions


    Closing Sales

  • 4. Sales Excellence +

    Customer experience management

    Collaboration and Team work

    Finance for the Sales Professional

  • 5. Customer Retention +

    Customer Service

    Ethics in Sales

    Improving the Sales Process

Professionalise your sales team

Training providers: Unlock the potential of your own sales team. Sign them up for the Level B2B Sales Executive Apprenticeship and then deliver the apprenticeship yourselves once your sales champions are qualified. Our sales apprenticeship includes a qualification accredited by the Association of Professional Sales (APS).

We ensure that the 20% off the job training delivers a return on your investment.

Your sales team will develop materials and sales collateral that will benefit your entire team. They won't be studying case studies from other companies. Instead they will put the lessons learnt from our programme to work on generating improved sales results for the promotion of your training services to employers.

The ony sales programme developed by educators for educators. We know the work-based learning market and our mission is to help professionalise the UK training sector.

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